Nicole Poole, Vice President of Hospitality + Entertainment at HFA, discusses the importance of building trust with a client from the very beginning and letting their passion for the project become ours. Nicole emphasizes the Matchstick by HFA interview process as a mutual getting-to-know-you experience where the team learns about their preferences and excitement for their project.

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Watch the video below as Poole deep dives into all the special details that she and her team conceptualized for WorldSprings' Texas location.

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