We partnered with The Moseley Group to combine western quick service design elements with Saudi cultural standards to create a unique prototype design that differentiated them from western competitors like McDonald’s. With respect to Saudi cultural standards, we utilized tall screening walls to integrate privacy into the booth design, allowing for a more comfortable dining experience. Our team provided design support for all exterior materials, interior materials, lighting, furniture, and casework, and we coordinated with their kitchen designer to develop a new free-standing prototype that was used as the basis for their national rollout program.